The AAPS Award of Excellence Winners

Winners of the 2006 Awards of Excellence were as follows:

MOST INNOVATIVE DELIVERY
DOOR DIRECT, INC - SAN ANTONIO, TX
Delivery: A live Daisy delivered with each doorhanger advertising the premiere of Daisy Does America for TBS network.

MANAGEMENT/OPERATIONS
ALTERNATIVE MAIL DELIVERY - BALTIMORE, MD
Item: Bagged card insert, reply envelope and printed pocket sized MTA/Maryland System Map

BEST ADDRESS SPECIFIC
TARGET DISTRIBUTION, INC - TROY, MI
Delivery: Birmingham Magazine delivered to non-subscriber list in targeted upscale zip codes of suburban Detroit

BEST MEDIA PARTNERSHIP
DISTRIBUTION SYSEMS OF OK - OKLAHOMA CITY, OK
Delivery: Look@OKC Young Reader Entertainment Tabloid Delivered to 500 racks and locations where 21 to 34 year olds frequent (bi-monthly plus fulfillment weekly).

BEST ONGOING DELIVERY CAMPAIGNS
DISPATCH CONSUMER SERVICES - COLUMBUS, OH
Delivery: Ohio State University Medical Center Heart Hospital doorhanger with attached package of heart shaped candy.

BEST ONGOING DELIVERY CAMPAIGNS
ACI POSTAL, INC - LONG BEACH, CA
Delivery: Delivery of Hoy (Hispanic newspaper) to 3400 racks per day before 6:00am throughout Los Angeles/Orange County. Each rack is bar-coded and scanned by contractor to collect info on quantity delivered, returns from prior day, and status of rack.

BEST ONGOING DELIVERY CAMPAIGNS
TARGET DISTRIBUTION, INC - TROY, MI
Delivery: Doorhanger for portable storage containers delivered in targeted neighborhoods, at the block level, with homes that had small garages/little storage space. Client received 10X greater response to the campaign than a previous similar campaign.